It was already kind of annoying when Jennifer Lopez and Diddy started doing their own "lines" some 10(?) years ago. But 2008 seemed to be the optimal year for endless celebrities to capitalize on their fame by putting their names on mediocre, uninspired, and overpriced clothes.
Lauren Conrad's line consists of girly tops and dresses in basic solid colors and simple shapes. The clothes are overall inoffensive -- safe, more than anything. Ms. Conrad should have designed for Forever 21 instead of pricing every item over $100.
Over the summer, Lindsay Lohan's leggings line, 6126, was sold out within a week of being placed in L.A. boutique Intuition. Apparently, Lindsay's target market is of the S&M persuasion...
Chloe Sevigny is known for being ever-so-hipster and annoying. With her line for Opening Ceremony, she made sure it reflected that.
Rachel Bilson designed a line for DKNY: Edie Rose. Ok, I'm almost willing to concede this one. The designs are wearable and very cute. Rachel Bilson is also very stylish, so I am not surprised. However, this was the deal-breaker for me: girlfriend didn't take part in the actual creative process. She stated, "I can't draw at all, so I won't be doing any sketches, but I am learning to sew. I think it's important to know more about the whole process of making clothes." Sewing is an important skill to know, indeed. But the real creativity that makes someone a designer should be the ability to sketch their original designs, or at least use some other type of medium to visualize those ideas. From this I can only conclude that she did not take part in the actual designing. Therefore, she, along with the rest of the wannabe celeb designers out there, lacks the credibility to add designer to her resume.Honorable mention goes to: Beyonce (House of Dereon), Heidi Montag (Heidiwood), Aubrey O'day (Heart on my Sleeve), Avril Lavigne (Abbey Dawn), Victoria Beckham (dVb), Jessica Simpson's self-titled line, and LL Cool J...?
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